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| This standard banner should be placed either at
the top or bottom of a Web page. We do not recommend placing more
than two standard banners on any Web page. |
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| The standard banner is most
effective when it is placed in an area with related content. For
example, if the banner relates to computer goods, then the content
on the Web page should be related to computers. When a visitor
clicks into a computer area on your site, it demonstrates their
interest in that product category, and qualifies the visitor as a
potential customer. You might also want to consider using a random rotating banner so that your visitors do not see the same banner every time they return to your site. |
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