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This standard banner should be placed either at the top or bottom of a Web page. We do not recommend placing more than two standard banners on any Web page.

The standard banner is most effective when it is placed in an area with related content. For example, if the banner relates to computer goods, then the content on the Web page should be related to computers. When a visitor clicks into a computer area on your site, it demonstrates their interest in that product category, and qualifies the visitor as a potential customer.

You might also want to consider using a random rotating banner so that your visitors do not see the same banner every time they return to your site.